Design Strategy

Helping brands understand where their next product or collection should come from.

Range analysis
Competitor review
Opportunity mapping
Product positioning
Range architecture

Creative Direction

Creating a recognisable and commercially relevant design direction.

Product vision
Design language
Trend interpretation
Material and colour direction
Collection direction

Furniture & Product Design

Concept through to production-ready development.

Upholstery
Cabinet furniture
Occasional furniture
Lighting
Home accessories

Range & Collection Development

Moving beyond individual products to coherent families and collections.

Range planning
Product families
Good / better / best architecture
Collection building
Range extensions

Product Development

Supporting products through manufacture.

Supplier briefing
Technical development
Prototype review
Sampling
Material specification
Product refinement

Available for consultancy, project collaborations and retained design partnerships.