Furniture & Upholstery Design James specialises in upholstered furniture, creating thoughtfully designed products that are production-ready, commercially aware, and aligned with brand identity. Work includes sofas, chairs, and occasional pieces, balancing aesthetics, comfort, and durability. Product Development Across Categories Experienced in designing furniture, lighting, and home accessories, James develops functional, adaptable, and commercially viable products tailored to different retail contexts and market positioning. Range Strategy & Brand Alignment With deep knowledge of product ranges and brand identity, James ensures cohesive and purposeful collections that resonate with target customers while maintaining commercial relevance. Manufacturing Collaboration James brings extensive experience working with upholstery manufacturers and global factories. He translates designs into production-ready products, considering materials, processes, and manufacturing constraints to create realistic, manufacturable solutions.